Ingage’s Sustainable Approach To Advertising

Ingage’s Sustainable Approach To Advertising

Why Sustainability in Advertising is Important?

In today's world, the urgency for sustainability in carbon emissions has never been more critical. The digital ecosystem contributes 4% of global CO2 emissions, while aviation accounts for 2%, highlighting the significant environmental impact of our online activities. Recognizing this, 85% of Chief Marketing Officers in Europe identified sustainability as the top marketing trend in 2023. Addressing carbon emissions is not only vital for the environment but also crucial for businesses to connect with eco-conscious consumers. How Ingage Contributes to Reducing Carbon Emissions in Advertising? Ingage continually pursues innovative solutions and methods to improve efficiency and reduce its environmental footprint.

Ingage x Greenbids Partnership

Ingage’s partnership with Greenbids, a leading platform focused on reducing carbon emissions, enables the exclusion of media with high carbon footprints while maintaining optimal campaign performance. Through the use of machine learning, Greenbids achieves an optimal balance between media effectiveness and reducing carbon emissions in programmatic campaigns and YouTube advertising. The partnership represents a shared commitment to guiding the industry towards a future that prioritizes sustainability and environmental responsibility.

ProgIn

ProgIN is Ingage’s advanced media product designed to enhance media activities through sophisticated data integration and custom algorithms. ProgIn leverages data from multiple vendors, providing a comprehensive view of media performance, which enables real-time processing and swift adjustments to media strategies. Notably, ProgIN is hosted on carbon-neutral data centers, ensuring that the optimization efforts are conducted in an environmentally friendly manner. This commitment to sustainability reduces the overall carbon footprint of media activities, appealing to environmentally conscious clients and stakeholders. Partner with Ingage and embrace a greener future. Contact us to learn more about our sustainable practices.