Google's Topical Authority System

Google's Topical Authority System: What It Is and How to Implement It?

It is necessary to think of the Google search engine and Google algorithms as a human being. Google, with its algorithms, is trying to adapt the search engine to human thinking every day. This is precisely why topical authority has gained great importance in Google, especially in recent years. So, what is this topical authority if it is so important?

What is Topical Authority?

In the SEO world, this increasingly prevalent concept indicates how expert and trustworthy a website is perceived to be within a specific subject area. Topical Authority is a website's ability to provide comprehensive, in-depth, and consistent information about a particular topic or niche. This enables the site to be recognized as a reliable information source by both search engines and users. Topical Authority encompasses both content quality and quantity, based on the following components:

• In-Depth Content: Creating articles and blog posts that provide extensive and comprehensive information about a topic

• Consistency: Regularly producing and updating content about a specific subject

• Linking: Establishing high-quality, relevant internal and external links

Why is Topical Authority Important?

Google no longer evaluates websites solely based on keywords. It now assesses the quality, depth, and trustworthiness of your website's content. Websites with high topical authority have a greater chance of ranking higher in search results. As we mentioned in the introduction, Google is trying to adapt its search engine to human thinking every day. Users have always preferred authoritative and trustworthy sources when shopping or getting information. This is the reason why Google places so much emphasis on the concept of Subject Matter Authority: because users think the same way.

How to Develop a Topical Authority Strategy?

To achieve better rankings for target keywords, several technical adjustments and content additions are necessary:

• Comprehensive Content Should be Prepared: Detailed and comprehensive content related to the subject should be prepared. Every detail should be answered about the chosen topic.

• Adjusting Internal Links: The prepared content and the link of the topic should be compatible.

• Content must be up-to-date: Keeping the content up-to-date is an important item for gaining topical authority. The data in the written content should be updated every 3 - 12 months.

In short, new blog content needs to be uploaded for the establishment of the Topical Authority strategy. The most important elements in this strategy are that this content is relevant, comprehensive and up-to-date.

The Importance of E-E-A-T Algorithm in Topical Authority

E-E-A-T is an algorithm used by Google to measure a website's experience, expertise, authoritativeness, and trustworthiness. If a website is going to implement a Topical Authority strategy, the E-E-A-T algorithm should also be studied and developed. Applying E-E-A-T principles in the process of building Topical Authority helps a website rank higher in search results and attract more organic traffic. Example of Topical Authority Study To clarify how to apply the strategy of topical authority, let us examine an example. Let's assume that our main topic is “used cars” and develop a Topical Authority strategy for this website. First, let's identify the following blog titles related to our topic and add these contents to the website:

1. How to Check the Engine When Buying a Used Car?

2. What Factors Determine the Value of Used Cars?

3. What Are the Most Preferred Used Car Models?

4. And 50+ similar blog content

These blog contents should be prepared in a detailed and comprehensive manner and added to the website. Note: The more extensive and comprehensive the content related to the main topic, the more experienced and authoritative Google will perceive the website.

Summary

Topical Authority is a critical factor for the success of websites targeting specific sectors. Understanding and implementing this concept will facilitate higher search result rankings and increased organic traffic. However, it's crucial to remember that Topical Authority is a long-term SEO strategy requiring the creation of numerous content pieces. With the right strategies and updates, a website's Topical Authority can demonstrate significant improvement.